- March 15, 2016
Darren Grimes, a design / fashion student (mixed reports of studying both) at The University of Brighton that is now an intern at a design agency in Kennington, London was reportedly given a total of £675,315 in donations for his BeLeave campaign.
If these numbers from the Electoral Commission are correct then the Vote Leave campaigner was one of the best-funded unofficial campaigners of the whole process (from either side).Supposedly, a Vote Leave source stated that the money was given to Mr Grimes to ensure the full £7,000,000 spending limit had been used.
Also a Twitter and Website (now expired but viewable here) were setup. Mr Grimes has previously stated that a large amount of the money was spent on political consultancy from AggregateIQ, who are ‘data and social media experts.’ for reference they have a total Twitter following of 2….
“AggregateIQ helped us reach as many people as possible,”
“As a digital campaign targeted toward millennials, it was essential we reached our target audience. AggregateIQ used video advertising, Google Ads, landing pages on our website to inspire sign-ups and help us get out the vote on polling day using text messages and newsletters.” – Darren told BuzzFeed
Judging by the content produced obviously a decent amount of work / time went into the artwork and animation of gifs etc but we will leave it to you to decide if the £675,315 was well spent:
We're only just half way through the year and already it has been the craziest 7 months of my life. I think I need a holiday/padded cell.— Darren Grimes (@darrengrimes_) 29 July 2016
Magnificent birthday in Cambridge. Champagne dinner this evening. If you're going to do it - do it right. pic.twitter.com/mFbb2fVE4K— Darren Grimes (@darrengrimes_) 22 July 2016