No this isn’t an April Fools joke.
An investigation into pre-packed foods found that certain products across the major supermarkets were noticeable cheaper at the London ‘posh’ equivalents, for instance, a packet of Wiltshire Cured Ham slices costs the equivalent of £2.50 per 100g from Tesco, £2.31 from Asda and even more, £2.69 from Waitrose. Buy the same ham slices from the deli counter at Fortnum & Mason, one of the most upmarket grocery stores in London, and it costs a mere £2.00.
Pre-packed ox tongue Waitrose £2.69 per 100g however the man at Harrods will do it for £2.50 per 100g.
Pastrami slices in Asda cost £1.82 per 100g, head into London and go to Selfridges and it’s only £1.80 per 100g at the deli counter.
Now obviously you’re not going to rush into London to buy some slightly cheaper ham but this just proves how much a rip off pre-packed meats are.
Research from Can I Eat it