No this isn’t an April Fools joke.
An investigation into pre-packed foods found that certain products across the major supermarkets were noticeable cheaper at the London ‘posh’ equivalents, for instance, a packet of Wiltshire Cured Ham slices costs the equivalent of £2.50 per 100g from Tesco, £2.31 from Asda and even more, £2.69 from Waitrose. Buy the same ham slices from the deli counter at Fortnum & Mason, one of the most upmarket grocery stores in London, and it costs a mere £2.00.
Pre-packed ox tongue Waitrose £2.69 per 100g however the man at Harrods will do it for £2.50 per 100g.
Pastrami slices in Asda cost £1.82 per 100g, head into London and go to Selfridges and it’s only £1.80 per 100g at the deli counter.
Now obviously you’re not going to rush into London to buy some slightly cheaper ham but this just proves how much a rip off pre-packed meats are.
- Buy a joint of meat (ideally reduced to clear) and get extremely good at using a carving knife or better still buy a meat slicer. You will save a fortune compared with pre-packed meats just be careful the joint isn’t too big otherwise you may waste parts of it
- See if your local butchers/market is cheaper
- See if you’ve got a local farmers market nearby or supplier – Search on https://www.bigbarn.co.uk/producers/
- See if your supermarkets deli counter is cheaper
Research from Can I Eat it