Top places to buy unbranded (but actually decent) plain t-shirts

We’re not big on wearing t-shirts that double as adverts, especially when we’ve paid for the privilege. That’s why we prefer plain, unbranded clothing. Below are some of our top picks. Generally, the more you spend (on this page), the better the quality, many of these brands also offer heavyweight options for extra durability. We personally stick to 100% organic cotton wherever possible.

While the upfront cost might be higher than fast fashion alternatives, these t-shirts are great value in the long run. They hold their shape, don’t shrink or fade as easily, and often outlast cheaper options by years—meaning fewer replacements and less waste.

Links marked with a * are affiliate links, where we may earn a commission if you buy (this helps keep us all in a job and doesn’t affect the price you pay). 

M&S Autograph

Where are they made? Bangladesh, China, Cambodia, India, Pakistan, Sri Lanka, Türkiye, and Vietnam

Organic? Unknown

Material type: Supima® cotton (special cotton made in the USA)

Any branding? Small ‘AUTOGRAPH’ label on side

Where are they made? Bangladesh

Weight / Thickness: Unknown

Dyes: Unknown

Price: £20-£25 each

howies Organic

Where are they made? Bangladesh / India

Organic? Yes

Material Type: 100% organic cotton

Any branding? Small ‘howies’ label on side

Weight / Thickness: 180gsm

Dyes: OEKO-TEX 100 certified dyes and inks

Price: £25 each but 3 for 2 quite common

T.M Lewin

Where are they made? Bangladesh

Organic? Yes

Material Type: 100% Certified Organic Cotton

Any branding? Unbranded

Weight / Thickness: 180gsm

Dyes: Unknown

Price: £25 each (but often on offer, e.g. 5 for £50)

Uniqlo

Where are they made? India, Cambodia or Vietnam

Organic? No

Material Type: 100% Cotton (SUPIMA® cotton)

Any branding? Unbranded

Weight / Thickness: Unknown

Dyes: Unknown

Price: £19.90

Merz b Schwanen

Where are they made? Germany

Organic? Yes

Material Type: 100% Organic Cotton

Any branding? Unbranded

Weight / Thickness: 292 gsm

Dyes: Unknown

Price: €80 Euro Each (~£70) + local customs import duty – Free shipping on €250 spend. If buying from the UK consider these UK shops instead #1 or #2

Notes: Expect ~2.5cm shrinkage after first wash.