Amazon has officially confirmed1 that Prime Day 2026 is shifting its schedule, moving from the traditional July slot to June. This earlier start is a great chance for families to snag summer essentials or upgrade household tech at a fraction of the usual cost here is everything we know so far:
Date Now Confirmed as June 23rd-26th
With new deals each day from Midnight 23rd
What We Know So Far
The retail giant’s signature summer sale is expected to feature major price drops from big-name brands normally like Dyson, Shark, Apple, and Garmin. While the specific 2026 dates haven’t been released yet, the event usually spans several days of lightning deals and exclusive offers.
How to Prepare
As always, Prime Day is an exclusive event for Amazon Prime members. To make the most of the savings without the immediate commitment:
- The 30-Day Free Trial: If you aren’t currently a member, you can sign up for a 30-day free trial to access the deals.
- Student? You can get 6 months free + half price Prime
- Timing Your Signup: Since we are still waiting for the exact dates, you may want to wait until the official announcement (likely in late May or early June) before starting your trial to ensure it covers the full event.
- Subscription Details: After your trial ends, the subscription typically costs £8.99 per month. If you only want the trial for Prime Day, remember to cancel before the 30 days are up to avoid being charged.
- Remember to check if you can use Amazon Prime Household to share benefits with others in your family
Beyond the Summer Sale
Amazon typically hosts two major member events each year: the main Prime Day in the summer and the Prime Big Deal Days in October. The autumn event is particularly useful for getting a head start on Christmas shopping or picking up winter home essentials.
Along with the big brands, keep a lookout for deep discounts on Amazon’s own range of family-friendly tech, such as Kindle e-readers and Echo smart speakers. We’ll be keeping this page updated as soon as the official “Go” date is announced, so you can plan your shopping list accordingly.
Are you looking to upgrade any specific household appliances or tech during the sale? Let us know in the post that highlighted this thread!
Of course, you should also be following us on Facebook, Instagram and X for all the best deals
Is Prime Day Actually Any Good?
Our Data and the Data we have access to confirms, yes, it is. There are endless genuinely great deals, and Amazon is using its large buying capacity to push prices down for consumers. That said, not all prices will be at their rock bottom price point, so it’s always a good idea to use services like 10ways or various price tracking tools to check if a purchase is genuinely a good deal or not.
In the meanwhile be sure to check out:
- 80 Kindle Books for £1 each
- Remember our daily roundup posts that get posted on Facebook, Instagram and X
- Claim a FREE Deliveroo Plus account if you’re a Prime member to save on delivery fees etc
- See if there are Trade-In offers available to save more money
- Remember to check the Amazon vouchers page and see if they work on top of other deals!
- See what existing deals are available here













