Customers have been thrilled by McDonald’s’ introduction of a new loyalty program that awards points when you spend via their app, points can be redeemed for free food items or charity donations.
Following successful launches in other global markets in 2021, the burger chain will begin testing it in 10 restaurants in the North of England (list below) starting today (January 10th).
Customers will receive 100 points for every £1 spent, and it will expand to 65 more restaurants by the end of January, with a nationwide rollout later this year planned.
Customers can begin to earn points on all orders by downloading the MyMcDonald’s App and opting into MyMcDonald’s Rewards when near a restaurant that is operating the scheme.
What can I get for my points?
Small fries, regular coffee, Mini McFlurry, side salad, or hash brown
A Double Cheeseburger, Vegetable Deluxe, Bacon Mayo chicken, Cheesy Bacon Flatbread or medium fries will cost
Six McNuggets, a Big Mac, McChicken Sandwich, Double Sausage and Egg mcMuffin or Premium Salad.
Participating restaurants from January 10th include:
- St Helens, Church Street
- Kirkby, County Road/Hall Lane
- Liverpool, Kensington
- Liverpool, Switch Island
- St Helens, Linkway
Michelle Graham-Clare, SVP and Chief Marketing Officer, McDonald’s UK and Ireland said:
“We’re incredibly excited to trial the MyMcDonald’s Rewards scheme in the UK.
“As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to the brilliant BBC Children in Need, money which we know will make an incredible difference to the lives of many thousands of young people.
“We can’t wait to hear what our customers in the North West make of the scheme and hope to be able to roll it out further later this year.”