Lidl’s Christmas Truck Tour: Outshining Coca-Cola & Aldi with Festive Cheer & Prizes (locations & dates)

Lidl’s Christmas Truck Tour: Outshining Coca-Cola & Aldi with Festive Cheer & Prizes (locations & dates)

Follow the Freeway to Festive Fun!

We’ve long known Aldi as the king of clever knock-off products, but Lidl might just be stealing the show this holiday season. Introducing the Lidl Christmas Freeway Truck, their festive answer to the iconic Coca-Cola Christmas lorry.

Brace yourselves: from 14 November to 1 December, Lidl is bringing the holiday spirit to towns across Great Britain with their first-ever Christmas Freeway Truck tour. Packed with treats, gifts, and festive fun, this is one event not to miss if you’re looking to celebrate without blowing your budget.

Here’s what to expect when you visit:

  • Exclusive Free Gifts: Be among the first 250 visitors at any of the nine tour stops and receive a specially curated box of Middle of Lidl goodies.
  • Golden Ticket Giveaway: 1 in 10 of these festive boxes will include a ‘Golden Ticket’—a £100 voucher for your Christmas food shop at Lidl!
  • Tasty Festive Samples: Indulge in panettone, snowmallows, alcohol-free mulled wine, and even Lidl’s holiday chutneys.
  • Magical Wish-mas Booth: Make a wish and share it with your friends and family for a touch of holiday magic.
  • Secret Boxes Activation: No one walks away empty-handed. Every participant wins a prize, thanks to Lidl Plus goodies.

Where to Find the Freeway Truck

The truck will be open from midday to 6 pm at each stop, so mark your calendars and bring your festive cheer! Here’s the full list of locations:

  1. Thursday 14 November – Dundee, Slessor Gardens, DD1 3DP.
  2. Saturday 16 November – Harrogate, Harrogate Station, HG1 1TE.
  3. Sunday 17 November – Hull, Queen Victoria Square, HU1 3RL.
  4. Thursday 21 November – Nottingham, Sneinton Market Square, NG3 1JF.
  5. Saturday 23 November – Wolverhampton, 22 Victoria Street & Bell Square, WV1 3NP.
  6. Sunday 24 November – Wrexham, Sgwâr y Frenhines/Queen’s Square, LL11 1AT.
  7. Thursday 28 November – Luton, St Georges Square, LU1 2BD.
  8. Saturday 30 November – Bournemouth, The Triangle, BH2 5RY.
  9. Sunday 1 December – Southampton, O2 Guildhall Forecourt, SO14 7DU.

Lidl is bringing the festive magic we all need this season—fun, flavour, and a sprinkle of surprise. So, wrap up warm, gather your loved ones, and head to your nearest stop to join in on the celebrations.

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