Aldi is giving 52 parents £100 to help with the rising costs of having a baby

Aldi is giving 52 parents £100 to help with the rising costs of having a baby

Image: Aldi

If you’ve recently welcomed a little one (or know someone who has), Aldi has just launched a new £100 voucher giveaway designed to help cover some of the never-ending costs that come with babies – because as any parent knows, nappies don’t pay for themselves.

💡 How does it work?

Aldi’s calling it the Mamia New Parent Fund, and every week for the next year they’ll be handing one parent a £100 Aldi voucher to spend in-store. That’s 52 chances to win, and with the rising cost of baby essentials like nappies and food, it couldn’t come at a better time.

✅ How to apply:

  • Buy a pack of Mamia nappies from Aldi.
  • Send a photo of your receipt (within 7 days of purchase) + your full name + email address to [email protected]
  • Cross your fingers.

It’s as simple as that.

🍼 Why are they doing this?

According to Aldi’s research, new parents are shelling out an extra £225 a month on baby-related costs. Nappies and baby food are two of the biggest repeat expenses, so Aldi’s stepping in to remind us all about their award-winning Mamia range – aka the affordable, own-brand baby products many parents already swear by.

🛒 Why we love this:

  • £100 at Aldi goes a long way, especially if you’re shopping their Mamia products.
  • There’s no huge form to fill out – just proof of purchase.
  • It’s running all year, so plenty of chances to snag a win.

If you’re in the nappy-buying stage, this is well worth a shot. £100 back for something you’re buying anyway? Yes, please.

Things to watch out for:

  • Aldi vouchers cannot be used on baby formula
  • Open to residents of Great Britain (excluding Northern Ireland), aged 18+

  • One entry per person

  • Competition runs from 06/03/2025 to 05/03/2026

Aldi chief commercial officer Julie Ashfield said:

“No parent ever forgets the joy of welcoming a new child, but it often also brings unexpected financial challenges.

“Even after the big-ticket purchases before the baby arrives, there’s suddenly lots of new items to add to your weekly grocery list for the first time.

“As the UK’s cheapest supermarket, we’re committed to doing whatever we can to support parents in making their money go further, including through our award-winning Mamia brand. Our Mamia New Parent Fund is just another way that we’re supporting parents to help them better enjoy every moment with their new arrival.”

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