You know that very expensive bottle on the wine list at a restaurant that you’ll probably never buy?
It’s there for a reason. Once you’ve seen the stupidly expensive item the rest of the menu will appear to be good value in comparison.
Then when you effectively get ripped off for the cheaper bottle it won’t seem as outrageous.
The same happens with food menus, car prices, electrical items, anytime you see the RRP listed, magazine/website subscriptions etc etc
This image/article (talking about subscribers to The Economist Newspaper) proves how important this can be in day to day life, for those interested in learning more about price anchoring check out http://10ws.co/1wvvlI3
Hope a few of you have found this useful / thought provoking.