Price Anchoring and why you should learn about it

Price Anchoring and why you should learn about it

You know that very expensive bottle on the wine list at a restaurant that you’ll probably never buy?

It’s there for a reason. Once you’ve seen the stupidly expensive item the rest of the menu will appear to be good value in comparison.

Then when you effectively get ripped off for the cheaper bottle it won’t seem as outrageous.

The same happens with food menus, car prices, electrical items, anytime you see the RRP listed, magazine/website subscriptions etc etc

This image/article (talking about subscribers to The Economist Newspaper) proves how important this can be in day to day life, for those interested in learning more about price anchoring check out


Hope a few of you have found this useful / thought provoking.

This example by Steve Jobs is a perfect example of how it works:


Be a financial rockstar and share this with your friends, family and co-workers to maximise savings:

More posts:

Important things to remember with everything we post:

  • If you earn over your personal allowance (currently £12,570 a year) HMRC need to get their % cut (even if the money is in cash or from another country)
  • If you’re working for yourself / earning an income on the side you need to let HMRC know – There are numerous benefits but also some drawbacks
  • You need to always ensure whatever you’re doing is legal and not hurting anyone else – be careful and always think twice
  • Some income streams may require you to have DBS check, licence, insurance or qualifications before you can start to profit from it, do your research.
  • Be careful that any additional income doesn’t compromise your studies or main income/job
  • If you work for a company check your contract, if you don’t inform them you’re working on other side projects outside of work they may have grounds to ownership on this work

Most popular this month

More 10ways posts:

Legendary Deals:

Remember to follow us!