Virgil Abloh (director of Louis Vuitton’s Menswear and Off-White Founder) passed away in 2021 but he left this amazing ‘how to build a brand’ guide

Virgil Abloh (director of Louis Vuitton’s Menswear and Off-White Founder) passed away in 2021 but he left this amazing ‘how to build a brand’ guide

Virgil was a very well-known brand creator and influencer, working with the likes of Nike, IKEA, Jimmy Choo etc, sadly in 2021 he died from a rare type of cancer, however, before his death he created a free resource called ‘Free Game’, this static (and completely public access) webpage was basically a frequently asked questions for building a new brand from nothing, the website still exists.

Virgil described the site as:

The exact notions and tools that I used to formulate my career open to all. For free.

…an attempt to provide a mass form of mentorship to give information and access to black POC and to all those that are interested – Giving all the ability to consider a step-by-step guide to building their brand based on my past experience.

The document outlines how to:

  • NAME YOUR BRAND
  • OBTAIN A TRADEMARK
  • USE ADOBE CREATIVE SUITE
  • MAKE A SCREEN PRINT
  • FIND BLANKS
  • SHOOT A LOOKBOOK

  • MAKE A WEBSITE
  • ADD SHOPIFY
  • OVERARCHING LECTURES
  • FIGURES OF SPEECH CATALOGUE
  • PERSONAL MENTORS
  • FURTHER INSPIRATION

You can view it for free here.

https://www.instagram.com/p/CW1FDd4oXan/

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