Virgil was a very well-known brand creator and influencer, working with the likes of Nike, IKEA, Jimmy Choo etc, sadly in 2021 he died from a rare type of cancer, however, before his death he created a free resource called ‘Free Game’, this static (and completely public access) webpage was basically a frequently asked questions for building a new brand from nothing, the website still exists.
Virgil described the site as:
The exact notions and tools that I used to formulate my career open to all. For free.
…an attempt to provide a mass form of mentorship to give information and access to black POC and to all those that are interested – Giving all the ability to consider a step-by-step guide to building their brand based on my past experience.
The document outlines how to:
- NAME YOUR BRAND
- OBTAIN A TRADEMARK
- USE ADOBE CREATIVE SUITE
- MAKE A SCREEN PRINT
- FIND BLANKS
- SHOOT A LOOKBOOK
- MAKE A WEBSITE
- ADD SHOPIFY
- OVERARCHING LECTURES
- FIGURES OF SPEECH CATALOGUE
- PERSONAL MENTORS
- FURTHER INSPIRATION
You can view it for free here.
https://www.instagram.com/p/CW1FDd4oXan/
