Morrisons have announced a supply partnership with Amazon. The fourth largest UK food retailer will offer hundreds of fresh and frozen food items direct to Amazon customers (via Amazon Pantry).
Morrisons shares were up more than 4.4% after the announcement (generally a good sign in the confidence of the new idea).
The expanded Amazon service will be available later this year, there is no mention of a date.
Morrisons’ chief executive David Potts said:
“Today’s agreement is built on Morrisons’ unique strengths as a food maker.
“The combination of our fresh food expertise with Amazon’s online and logistics capabilities is compelling.”