- March 7, 2016
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As we reported back at the beginning of October Asda are not to take part in Black Friday this year.
A traditional massive shopping day in the US the kicks off the Christmas shopping period, it’s the Friday after thanksgiving in the US however the tradition just like Halloween has slowly crept over to the UK.
With some decent deals and some rather average deals, it’s ideal for businesses as they can create a massive amount of hype, free press coverage and tons of customers who are rushing to get a deal (regardless of if the products are A) actually any good or B) actually a good price.
“The decision to step away from Black Friday is not about the event itself,” said Asda’s chief executive Andy Clarke.
“Over the last two years we’ve developed an organised, well-executed plan, but this year customers have told us loud and clear that they don’t want to be held hostage to a day or two of sales.”
Supposedly Asda are going to invest £26m in savings across the christmas shopping period, however with others reporting that last year was the biggest day/week of sales all year we can’t imagine everyone will follow them..