From today (Monday 11 April) customers shopping in Tesco stores will be able to use Sainsbury’s Brand Match coupons to get money off their Tesco shopping.
Last week, Sainsbury’s announced that it would end the scheme [on 26th April]. and would no longer offer customers any guarantee around the price they charge.
Sainsbury’s say they’re removing the scheme so they can invest money in keeping prices low overall whilst also monitoring the price of branded products.
Today’s announcement from Tesco means that customers will be able to use their Sainsbury’s Brand Match coupons at Tesco until June.
Sainsbury’s customers can still use their Brand Match vouchers in stores for the two weeks after the closing date (so until Tuesday 10th May 2016) but have confirmed they will accept the same vouchers (even if technically out of date) until June 2016.
In October last year Tesco launched its own brand-matching scheme, called Brand Guarantee, that offers an immediate price match at tills without the need for paper coupons. Brand Guarantee ensures that customers will never pay more for their branded shop when they buy ten or more different products, compared with Asda, Morrisons or Sainsbury’s.
Matt Davies, Tesco UK and ROI CEO said:
“This is a little help for Sainsbury’s customers from us at Tesco. It also provides the opportunity for Sainsbury’s customers to experience Tesco’s Brand Guarantee, which we launched in October, and has been universally welcomed by our customers.”
Tesco has also invested in bringing down the price of leading brands and has introduced simple, more affordable prices on many of the everyday, own label products customers rely on. The company also recently launched an exclusive range of seven new brands offering customers a wide variety of great quality fresh food and outstanding value, along with improvements in its core meat, fruit and vegetable lines.